Do you think you need a website redesign?
It’s a fact that a well designed website is a key part of your business infrastructure and helps towards developing a successful relationship with prospective and current clients, if you can’t say this then you need a website redesign.
A well designed website should act as a sales and marketing funnel – direct the clients to becoming clients that pay. I take it that by reading this article, you are currently wondering why your website is not performing as you would expect, and are ready to take steps forward with a website redesign to help develop your business to what it should be.
We’ve split these tips into a few different articles each with 5 key points, so keep your eyes open for the rest of them!
It’s not responsive
You are a savvy business person – you are up to date with the latest technology, expect information to be easy to find, use, and to come back to. You need information quickly and easily. You have the latest smart phone and it is a key tool for immediate business. So I am right in understanding that you know the importance of a responsive website?
How many times do you come across a website, except you have to pinch and zoom or double tap to be able to read anything, and even then you have to scroll and swipe to follow the page? Now think about how many times you quickly press the back button and navigate to another website through Google that offers the information in an easy to use format?
Now think about the fact that if you are doing this, then so is everybody else, including your clients.
An unresponsive site is just difficult, and with the fact that mobile device usage is constantly increasing, with 61% of adults using smart phones, at an almost even level of 63% with laptops and even a 9% drop of desktop PC ownership in the UK as reported by Ofcom (August 2014), we can see a clear importance and growing trend for the importance of responsive design. Hold back and don’t move – you WILL, and probably already are losing potential clients and in turn, that vital revenue.
It was built by a friend or relative (a non-professional designer)
You launched your new business, you allowed your budget towards equipment and assets, but forgot to allow the budget to put a face on the skeleton. That’s understandable, you didn’t need to budget because you know of the free DIY website design software packages, or your nephew is a bit computer savvy and can knock together a quick 5 page website and have you ready for business in no time.
That was your first mistake. Common we know, and of course, you were not to know – getting your business ready and running the business is where your attention needs to be, we know that; but you really do get what you pay for (or rather not in this case).
When we build professional quality websites, we consider so many different factors within the production of a website or the website redesign – we focus on developing a strategy in aim of engaging with the end user and driving them to increase conversion, to develop on the visibility and compatibility with search engines before we have even applied any SEO (Search Engine Optimisation), retain and collect client information, perform and correct browser compatibility checks, ensure high performance web hosting, database optimisation, apply a CDN, apply on site caching and optimisation, apply security standards and use virus scanners and firewalls, to implement backup facilities for the data and file structure, plus of course, making sure that the client can easily manage and update the website at their own leisure.
Now, does your current website have this, and could your existing supplier provide the same level of professional expertise? We know what a professional website needs, and it is important for you to understand too if you want to push forward on a solid marketing strategy.
If you are currently thinking ok, my website or developer can’t do that – it is honestly time to redevelop your website professionally, plus you can be confident in knowing that a professional website redesign will establish a stronger presence for your business.
The site doesn’t match your brand
A common issue, you’ve rebranded, changed your logo – or maybe rather the business has grown out of the original scope, yet the website never grew with it (up until now you haven’t had a website redesign). The website is your front door, the shop window, the packaging that the client first sees before they get to the product. If the business has changed, the website needs to change with it to let the client know and to display what you can now offer much better than before.
You are confident that you stand out against your competitors because you’ve noticed their downfalls and developed on your USP – if your website doesn’t show this i.e. your clients will never know unless they already work with you, you are immediately and drastically missing out on valuable leads and will have a much poorer conversion. One way to know this would be to compare your business growth, with the conversion from your website. If they say different things, there is a problem and a strong sign you have room for improvement through a solidly planned professional website redesign.
Today, we rely heavily on business traffic, that’s your potential clients’ first point of call – make your brand and website work together.
Experience a high bounce rate
As stated by Google themselves, “Bounce rate is the percentage of visits in which users view only a single page of your site.”.
Simply put, this means, if you are experiencing a high bounce rate i.e. people come to your site and don’t go any further into it (they press the back button or go elsewhere), then, well, you are not engaging or keeping your potential clients or visitors. Surely, you all know about Google Analytics and have some experience with the bounce rate, you’ve seen it, you know it’s there (and of course, Google knows it too). There is a lot of discussion on how bounce rate affects your SEO and SERP ranking, and whether or not Google uses it to factor your website, however simple logic goes to suggest that a website where a high percentage of people leave, surely cannot be satisfying the needs of those people who have used that specific search term etc.
Reduce your bounce rate for two reasons; to minimise any effect with Google and other search engines, and to also increase the chance of conversion. There are numerous reasons why you may have a high bounce rate, and there are multiple things that we can do to help you reduce that percentage, however the first factor that Google themselves mention is that “the design of your site… can affect your bounce rate”. This is the key sign that your website redesign needs work now, and we can help you today!
Poor conversion rate
Ultimately, your website is there to make money for you, and most of the time, it does this by directing the visitors to become paying customers through a contact form, or use of e-commerce. Now, simply put, you have a poor conversion rate if, for example, you have 10,000 visitors per month but literally no benefit from them visiting you i.e. only a tiny percentage actually convert into a paying customer.
So what is the point in a site that doesn’t work, sure… when you produced it – it was amazing, but maybe times have changed, technology has changed… or the customers are simply struggling to use your site. You need to do something about that, and fast. It could simply be a case of producing a tailored strategy to grab the visitors attention, however it could be that a website redesign is needed. We can help you to even define if your product or service isn’t clear enough or possibly your audience is too broad. Do you have the appropriate and clear call-to-action that drives them to a particular direction, or are they simply lost and fleeing… also increasing your bounce rate? Often, you just need to update your content, and detail persuasive language into your copy.
We understand how to fix these issues, whether you need to use our copywriting services, or you decide for an in depth web and marketing strategy with new website redesign, you are already attracting the demand, help us convert it.